Same Country & Language Followers
For those looking to grow a more focused following then targeting a country or language may be a logical place to start. There are ways to achieve this, but before you embark on this path there are a few things to keep in mind.
Twitter is inherently open
Twitter was not built with country and language in mind. It is inherently open to allow anybody to follow anyone else. There is an option to make your account private, but to be honest that is counter-productive when you are trying to grow an audience. If you are looking to build a closed network of friends or acquaintances then Facebook and LinkedIn are probably better suited to the job. If you put your name up on a billboard then you will attract attention, potentially from people all over the world.
It may be unnecessary admin
Although you can focus your effort on certain geographies, it’s very hard to actually stop people from following you if they fall outside of them. You can block them if you want, but you may spend unnecessary hours doing this for very little gain. At the end of the day, unless you follow someone back they will not have any impact on your twitter profile or timeline.
Secondary benefits from ‘other’ followers
If you pick up some followers outside of your target geography then they may still provide some secondary benefits to you. They will increase your follower count, providing some small boost to your social proof, and they may retweet or like your tweets (an increase in engagement may improve the ranking of your tweets as twitter evolves it’s timeline algorithms). If they are connected to people in your target geography then they may end up passing your message on to them.
It makes sense if money is being spent
If you are using paid promotion such as twitter ads or twiends featured display, then it might make sense to use country targeting if your brand has this requirement. If you only sell your product or service into a certain market then you may want to make your promotion dollars go further by focusing on your target market.
The ‘spill over’ may be small
If you use the right type of promotion to target a geography then you should only collect a small number of ‘outside’ followers along the way – what I like to call ‘spill over’. My advice would be not to fret too much about this, unless the spill over becomes very large or time-consuming from an admin perspective.
How to target countries
Whether you are doing broad or targeted promotion, there are ways to focus on a country. The first two methods are probably the most effective due to the fact that they create a firm technical filter for that country. The other techniques will also work, but may have a slightly higher ‘spill over’ into non-desired countries.
- Twitter ads allow you to choose countries when creating your ads, so regardless of any detailed targeting you select, your ads will only be shown to users in those countries.
- Twiends allows you to choose up to 50 countries when you list yourself. Whether you use paid featured display or participate freely, your profile will only be shown to users in those countries.
- Contests can be focused by giving away prizes that can only be used in a certain country, and by announcing that only entrants from the target countries will be eligible.
- Outreach can be done using the location field that users provide, or the geo-location of their tweets. When searching for people to connect with use your target keyword and the ‘near:location’ operator. It’s not exact, but it will give you some quick easy wins, and you can move onto other 3rd party tools afterwards.
- Material can be focused in-country. If you are creating content to attract followers you can craft it so that it only has local appeal.
- Guest blogging can be focused towards publications that have a local audience.
- Following back those that have followed you can be restricted to those that fall within your required area.
A note on accuracy
Platforms like twiends and twitter ads use IP geolocation data to place users. Although this is very accurate it is not without error occasionally. IP ranges are traded between internet service providers which can cause some users to be miss-classified periodically. But these cases are rare.
The location field used by users is also notoriously inaccurate and not standardized. Some people may say NYC, others New York City, and others Big Apple. You may need to use 3rd party tools when searching using this field. If you use the ‘near:location’ and ‘within:..mi’ search operators then these may only return results for user who are geo-tagging their tweets.
How to target languages
Unfortunately this is where it gets tricky. Language detection is a much harder mechanism for platforms to implement and they do have a higher margin of error. Systems may be able to detect a language accurately, but not be able to tell if it is someone’s first or second language. You can absolutely achieve good results here, but there will be some spill over to other language followers for some of these methods.
Outreach: Search filtering
When using outreach as a growth method you can use the twitter language operator to filter your searches for potential targets. As an example, if you were looking for french speaking people who used the word ‘blogging’ you would search for ‘blogging lang:fr’. Again, this is not a perfect system, but it will give you some good initial results. Move onto 3rd party tools when you need to do this at a larger scale.
Twitter ads allow you to choose languages when targeting ad campaigns.
Country as proxy
A long established trick is to use country filtering as a proxy for language filtering. By carefully selecting a list of countries you can be reasonably certain that the majority of people will speak a certain language as either their first or second language.
For instance, if you wanted to target english you could choose the US, Canada, UK, Ireland, Australia, NZ, South Africa, etc. You could even extend that to parts of Europe and Africa, and be fairly confident that your new followers speak english. The same is easily done with spanish, german, french, arabic, etc. It’s all a matter of how much ‘spill over’ is acceptable to you.
Language filtering usually only becomes an issue when you are doing broad promotion, such as on twiends. This is where you may be exposed to large numbers of new potential users in a short space of time. In this instance country filtering can be an effective solution.
When relying on other forms of promotion, such as contests, content and outreach, you will find that your efforts naturally attract same language followers, because the content you create will not be understood or of interest to foreign language speakers.
Putting it all together
If your brand or business is only relevant to certain countries and languages then by all means focus your efforts. Use the country and language filters available to you when using twiends and twitter ads, and focus your content and creatives on your target area.
Don’t lose too much sleep about spill over. If someone sends you a message in a foreign language then they have probably not looked at your profile and seen that you speak another language. That means they are probably relying on automation or may be spamming. Just block them and move on. For all the rest, they won’t do your account any harm…
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You may not think you’re at risk of a cyber-attack, but in today’s digital world, it’s a huge problem. Hackers can learn anything about you by stealing data, such as social security numbers, computer passwords, credit card information, health care data, bank account information, and more. According to an IBM study, as reported by CBS, approximately 1.5 million cyber-attacks occur annually. That’s three attacks per minute!
Businesses are at a huge risk of attack. If a hacker can get ahold of their customer data files, they can easily get their hands on hundreds or thousands of people’s data in one go. Depending on the data they’ve stolen, they can use the information to steal identities, access personal finance accounts, get ahold of trade secrets, and more. Despite 32 percent of organizations being affected by cybercrime, almost half don’t think they need an incident response plan in place according to PwC. That’s because many of them-44 percent according to UK research—don’t believe they’ll be targeted.
Anyone, whether they’re an individual or a business organization, is at risk of becoming victim to a cyber-attack. These attacks work in many ways. Hackers can get ahold of your information through computer viruses, phishing scams, denial-of-service attacks, and even in-person scams where hackers access your on-site computer or company servers. All of these methods can be used to target a large company or a single individuals.
What’s even more frightening is that cybercrime is on the rise. The global cost of cybercrime was around $500 billion in 2015. That figure is expected to rise to $2 trillion by 2019, says Juniper Research. The average cost of a single data breech will hit $150 million by 2020.
If you don’t think you’re at risk of a cyber-attack, think again. Some of the biggest companies with the largest set of resources have been hit hard by cyber criminals. The infographic below highlights the top 10 cybercrimes and data breaches that have been reported to date, chosen based on either size or significance. These attacks include everything from stealing credit card data to social security numbers, birthdates, health data, and more from big companies like Yahoo, Home Depot, Google, and even government agencies like the IRS. It just goes to show that anyone holding sensitive customer data is at risk and that it takes very careful measures to mitigate your risk of a breech.
Get the details of these top 10 massive breaches below. This infographic is made by TheBestVPN.com team.
The whole issue of Internet Protection can be complex as well as frustrating, as well as this is why some people tend to neglect this problem completely. In this post we have actually broken down the subject of internet protection right into ideas that you could conveniently utilize, as well as comprehend.
Get into the routine of developing new passwords for whatever you do online. This consists of banking, emails, PayPal account, membership accounts and also even more. Ensure they are unique and also are not also basic and also easy to hack or think.
Frequently change your passwords, when every two months at least is recommended. Make your passwords hard to presume by making them long. Consist of a range of letters, symbols and numbers, some with uppercase.
Do not use a solitary word as this is easier to guess.
Maintain any type of programs that you use up to this day. This includes programs such as Java, Microsoft Workplace, Adobe Reader, accounting programs etc. If you have extra software program after that uninstall it.
The less programs you have on your computer minimizes your chances of being attacked.
Buy a good anti-virus and keep it upgraded. Try to find a program that secures you from spyware, malware and also viruses.
Beware of just what sites you check out. Try to find those that use a hypertext transfer method (http) with an “s”, https://. This method actually verifies the web site as well as the internet server, providing you added security.
Be careful when opening your e-mails. You should never ever open up any e-mail that has an attachment from an unknown source. This is just one of one of the most common ways to infect your computer system. Enter the routine of checking out the heading of your e-mail. If they don’t appear right, or are simply one word, after that be cautious. If the e-mail states a pal sent it, check with them first before opening it.
Hackers love to obtain you to click on something. Look out for popups that unexpectedly show up informing you that you have won a totally free present or prize. You will certainly wind up with even more than you imagined!
One more pop up that usually shows up while you are surfing are those that inform you among your programs requires updating, or that you have a virus. If you click on them you will certainly be asked to download and install a program to take care of the concern. Prior to you understand it your computer system has simply been attacked.
Take care where you buy Apps from. Try to stick with the primary shops or the initial business, as smaller online store fronts might be a front for cyberpunks.
One more area to be mindful of is when downloading complimentary software. They will frequently desire you to download and install other cost-free presents, which could contain viruses. Constantly download and install from a credible site.
The whole concern of Web Security could be intricate as well as frustrating, as well as this is why some individuals have the tendency to ignore this problem completely. In this article we have actually damaged down the subject of internet safety right into ideas that you could conveniently utilize, as well as comprehend.
Get involved in the routine of producing new passwords for whatever you do online. This includes financial, e-mails, PayPal account, membership accounts as well as even more. Make certain they are distinct as well as are not too straightforward and easy to hack or think.
Frequently change your passwords, when every 2 months at least is recommended. Make your passwords hard to think by making them long. Consist of a selection of letters, icons and numbers, some with uppercase.
Don’t make use of a single word as this is less complicated to presume.
Maintain any kind of programs that you consume to this day. This includes programs such as Java, Microsoft Workplace, Adobe Visitor, accounting programs etc. If you have extra software program then uninstall it.
The fewer programs you have on your computer system decreases your possibilities of being assaulted.
Buy a good anti-virus as well as keep it upgraded. Search for a program that protects you from spyware, malware and also viruses.
Beware of just what websites you check out. Try to find those that make use of a hypertext transfer protocol (http) with an “s”, https://. This procedure in fact verifies the website as well as the internet server, giving you added defense.
Be careful when opening your emails. You need to never ever open up any e-mail that has an add-on from an unidentified resource. This is among the most typical methods to contaminate your computer. Enter the practice of reviewing the heading of your e-mail. If they don’t sound right, or are simply one word, after that beware. If the e-mail claims a close friend sent it, talk to them first before opening it.
Hackers like to get you to click something. Watch out for popups that instantly show up telling you that you have actually won a cost-free gift or prize. You will end up with much more than you imagined!
Another appear that usually shows up while you are surfing are those that inform you among your programs needs upgrading, or that you have a virus. If you click on them you will be asked to download a program to fix the concern. Before you understand it your computer system has simply been assaulted.
Beware where you purchase Apps from. Attempt to stick with the main shops or the original business, as smaller sized on-line store fronts could be a front for cyberpunks.
An additional area to be cautious of is when downloading complimentary software program. They will often desire you to download various other totally free presents, which can include infections. Always download and install from a trustworthy site.
The entire concern of Web Protection can be intricate and overwhelming, as well as this is why some people tend to ignore this issue entirely. In this post we have broken down the subject of internet safety right into suggestions that you could quickly utilize, and also comprehend.
Enter the habit of developing new passwords for everything you do on the internet. This includes banking, e-mails, PayPal account, membership accounts and more. See to it they are distinct as well as are not as well easy and also easy to hack or think.
Frequently change your passwords, when every 2 months at the minimum is advised. Make your passwords hard to presume by making them long. Include a variety of letters, signs as well as numbers, some with uppercase.
Do not use a single word as this is less complicated to presume.
Keep any programs that you consume to date. This includes programs such as Java, Microsoft Workplace, Adobe Reader, accounting programs and so on. If you have unused software application then uninstall it.
The fewer programs you carry your computer system decreases your opportunities of being attacked.
Invest in a good anti-virus and maintain it updated. Search for a program that safeguards you from spyware, malware and also viruses.
Be careful of what sites you visit. Seek those that utilize a hypertext transfer protocol (http) with an “s”, https://. This procedure in fact verifies the website and also the web server, providing you added protection.
Take care when opening your e-mails. You should never open up any type of email that has an accessory from an unidentified source. This is one of the most typical methods to infect your computer. Get involved in the routine of reading the headline of your e-mail. If they do not sound right, or are simply one word, then beware. If the email states a buddy sent it, consult them first before opening it.
Hackers love to obtain you to click something. Keep an eye out for popups that instantly appear telling you that you have won a totally free present or reward. You will certainly end up with far more compared to you planned on!
One more pop up that typically appears while you are surfing are those that tell you one of your programs needs updating, or that you have a virus. If you click them you will certainly be asked to download and install a program to fix the concern. Before you recognize it your computer system has actually simply been assaulted.
Beware where you purchase Applications from. Aim to stick with the primary shops or the original business, as smaller sized online store fronts can be a front for cyberpunks.
Another area to be careful of is when downloading totally free software application. They will usually want you to download various other totally free presents, which can include viruses. Constantly download and install from a credible website.